Ryan Moore | Creative Direction & Motion Graphic Design
PNC Wealth Management
Exec. Creative Director
Irene Park, Salih Abdul-Karim, Bryan Cobonpue
We devised an elegant grid system to crop, juxtapose and reveal images and typography while maintaining the personal feel that underscores the "Living Achievement" campaign.
Deutsch asked Gretel to craft a spot entirely from still photography to promote PNC's Wealth Management services. We were limited to client and stock imagery, and needed a solution that brought the stills to life.