Ryan Moore | Creative Direction & Motion Graphic Design
Nick Jr. Rebrand
Part of creating this new world meant providing Nick Jr. with a versatile, modular toolset of elements that they could repurpose, reconfigure and expand upon. Additionally, we set the tone for the custom monthly themes on the channel. We versioned our elements into a world of pirate adventure for High Seas month, and created a jungle playground for Wild Safari month.
Exec. Creative Director
Danny Ruiz, Carl Burton,
Jack Myers, Wes Ebelhar,
Animation + Composite
Carl Burton, Jack Myers,
Gary Tam, Wes Ebelhar,
Frankfurter, Gotham Rounded
Nick Jr. wanted to bring their branding in line with the modern sensibility of big Nick. The look, feel and the energy of the brand needed to deliver on the new network tagline "The smart place to play." With that in mind, the world we created needed to be filled with opportunities for exploration where different characters could come together and interact.
Our approach was centered around the idea of "guided discovery." This core idea helped to shape the physical and conceptual approach to our design. Pathways became a thematic element throughout the package.