Ryan Moore | Creative Direction & Motion Graphic Design
Exec. Creative Director
Ryan Moore, Carl Burton,
Carl Burton, Irene Park,
AJ Kolb, Adam Grabowski
Decima Mono, Tungsten,
We engineered the look, feel, motion and voice to create a premium, masculine brand with an edge. Stark black and white photography and simple, monospaced type create a marked contrast to the busy, colorful, data-driven daypart.
CNBC recognized an opportunity to expand their brand into primetime with entertainment programming anchored around the network's core theme: money. This new brand needed to appeal to upwardly mobile men, feel premium without being elitist, and make a clear visual and tonal break from Business Day.